Introduction
Hello
Responsible Tourism is the mindset that guides my philosophy.
All tours are designed in ways which reflect the natural, cultural and the geological character of a place – its environment, culture, aesthetics, heritage, food and the well-being of its residents.
​I know that while offering exclusive private tours and associate travel projects, my true passions and purpose will present themselves to those who decided to participate in these offers.
Jerzy Maslanka
My Story
It’s easy to feel defeated if you’ve been job searching for a long time and not getting any responses. In my case I realized that change in perspective may be all I need to turn the corner and find some success. After COVID for many people, the hunt for a new job at 60 was daunting as many employers don't leap to hire people in their 60s.
On May 22, 2021, I applied the Elite Brands Culture Discovery sticker on my Jeep Wrangler because I still wanted to contribute and was not ready to retire. Starting a tour company and offering tours to Canadian Rockies it might not be exactly what I wanted initially, but I was tired trying to find a job in the Oil and Gas Industry to which I contributed for almost 30 years. Unfortunately I wasn't having any luck and this is why I decided to start Elite Brands Culture Discovery Tours and become Certified Guide to Canadian Rockies Parks.
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The beginning was hard as I couldn't find any customers for many months but once the first travelers found me and started to book my tours, I soon discovered that I am enjoying my new career much more than I thought it would be. It surprised me how many of my skills I could transfer to my new carrier. ​Once I’ve made the switch, I found that a career change can be exciting. For me meeting new people is so far the best beneficial and in return I am trying to get back to my customers honest and fresh perspective on Canadian Rockies and Badlands that have become my home and playground for the last 36 years.